Uncategorized July 4, 2014 | 0 Comment

Limelight’s Summer Party

To celebrate the start of summer, and finally being blessed with some good weather – we threw another one of our infamous parties to bring together clients, friends and journalists. As with our January Retox Party, the evening was a roaring success full of fun, laughs and just a few drinks: 18 bottles of white…

Uncategorized July 2, 2014 | 0 Comment

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake.  As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…

Uncategorized June 18, 2014 | 1 Comment

Marketing Team Direct appoints Limelight to build B2B profile and drive growth

Marketing Team Direct (MTD), the Buyer to Brand agency, has today announced the appointment of Limelight, the B2B PR and communications specialist. Limelight will establish MTD’s profile across marketing, vertical and business media, whilst supporting revenue growth and lead generation through a dedicated thought leadership and events programme. MTD specialises in bringing higher-quality buyers to…

Uncategorized June 4, 2014 | 0 Comment

The rise of LinkedIn

Since its launch in 2008, LinkedIn has become an invaluable tool to businesses and professionals, and with a 300 million-strong global user base including more than 15 million registered UK users, the company should be able to maintain its leading position in the professional networking space. Despite this success, LinkedIn’s communications manager Darain Faraz says,…

Uncategorized April 17, 2014 | 0 Comment

The Digital Marathon

Unless you’ve been living in a cave over the last few weeks, chances are the marathon season will not have passed you by unnoticed. Whether it’s seeing runners taking the to the parks in their masses, gatherings in the pubs becoming dominated by somewhat alien requests for soda and lime (or avoided all together) or…

Uncategorized March 21, 2014 | 0 Comment

25 Ways the Web Has Changed The World

This month our omnipresent friend fathered by Sir Tim Berners-Lee turned 25. The World Wide Web has been with us for a quarter of a century now and has irrefutably changed our lives. It has turned us into information-holics, changing our working lives and how we spend our social time. Here’s our list of the…

News February 19, 2014 | 0 Comment

Activate Solutions Group appoints Limelight

The Activate Solutions Group, a collection of marketing services companies, has today announced the appointment of Limelight, the independent B2B PR specialist to drive its profile across the trade, vertical and business press, whilst supporting revenue growth. Launched in September 2013 by serial entrepreneur Mike Cottman, the group specialises in offering complete brand solutions, from…