Uncategorized November 5, 2010 | 1 Comment

Is marketing a dirty word?

Last night I listened to a naked scientists’ podcast about the psychology of supermarket shopping. As the presenter and a psychologist walked through the shop they discussed different in store marketing devices and essentially argued consumers are tricked into buying more than they want and things they don’t want.   It got me thinking about…

Uncategorized September 15, 2010 | 1 Comment

Women and tech…

An interesting piece of research by USA research agency Forrester has highlighted that technology firms such as Sony and Apple could be missing out on a massive opportunity by not marketing their products well to the fairer sex. This caught my eye because it suggests that marketers are assuming that male brains are hard wired…

Uncategorized May 27, 2010 | 0 Comment

Is there a good way to deliver bad news?

This week saw the start of serious cuts from the UK government and this country is not alone in choosing to act now in order to start cutting deficits, with many other European and global governments planning similar schemes. Likewise the rest of the news carries the heavy weight of shaky markets, conflicts and uncertain…

Uncategorized April 15, 2010 | 1 Comment

Does the inner kid hold value?

Last weekend I finally got around to going to the excellent Digital Decode exhibition at the V&A museum which explores data, interactivity and networks. Some commentators have suggested that it’s an interesting show due to the way it deals with reflections, or the very transient nature of the exhibition, which is constantly changing and evolving…

Uncategorized February 18, 2010 | 0 Comment

Brands get closer to their customers

Everyone from Vodafone to Ocado and Cadbury’s are busy chatting about how they are going to get closer to their customers. There are the older style tactics of Market research and suggestion boxes that can still serve that purpose for some brands. And then there are the new methods. Increasingly brands want to be your…