Uncategorized October 18, 2010 | 0 Comment

Apple and The Neverending Story

Q: How do you know if someone’s got an iPhone? A: They tell you. It’s a decent joke, and often true. With Apple getting set to announce its fourth-quarter results tonight and some analysts predicting the company will become the most valuable in the world by market capitalisation, surpassing both Exxon and Microsoft, the Apple…

Uncategorized February 24, 2010 | 0 Comment

This time it’s (too) personal?

Real-time location based marketing – the ideal made real or a step towards a very scary future? “There’s been some increasingly excited chatter about real-time location based marketing recently, with some particularly interesting examples that have been generating debate about whether this new technology is a really good or a really bad idea. It’s no…