Acxiom, a recognised global leader in marketing services and technology, has appointed independent B2B PR agency Limelight to boost its profile in the UK. As part of the brief, Limelight will organise regular client engagement campaigns for Acxiom, such as seminars supported by white papers on key industry issues.  Limelight’s remit will include highlighting Acxiom as a leader in data-driven marketing across all channels, as well as supporting the company’s client engagement and new business programmes.