The Activate Solutions Group, a collection of marketing services companies, has today announced the appointment of Limelight, the independent B2B PR specialist to drive its profile across the trade, vertical and business press, whilst supporting revenue growth.

Launched in September 2013 by serial entrepreneur Mike Cottman, the group specialises in offering complete brand solutions, from sales and distribution drives through to advertising. Since launch, the group has brought a number of technology-based services to market, with more due over the coming months. These are all designed to help retail and brand clients capitalise on the specialist breadth of expertise on offer, and ultimately deliver total brand engagement.

The partnership will see Limelight tasked with supporting the generation of business opportunities across the group through promoting products and services, and profiling the business heads through a multichannel B2B PR programme.

Mike Cottman, CEO of Activate Solutions Group, commented on the appointment: “Launching a new business successfully is reliant, in part, on the types of relationships established in the early stages. We believe the expertise and experience within Limelight are a great fit for the Activate vision, and feel this will be truly beneficial as we strive to grow the group. The team has a clear understanding of our business objectives and is challenging us to not only achieve these, but look beyond them to ensure we’re delivering on longer-term goals.”

Susanna Simpson, Founder and Managing Director of Limelight, commented: “Activate is bringing real innovation to the market and we’re excited to be giving them the recognition they deserve. As an agency, we’re focused on delivering value to our clients beyond coverage. Mike and the team share our desire and passion for growth and I’m confident that the PR programme we’ve created for them will be instrumental in generating strong business leads to enable this.”