eFinancial Careers

Client Overview

eFinancialCareers, is the leading global career site network for professionals working in the investment banking, asset management and securities industries. The website provides financial services professionals with job opportunities, job market news and analysis, salary surveys and career advice. www.eFinancialCareers.co.uk

Project Details

eFinancialCareers was beginning to bolster its presence in the Middle East and with that, it needed to increase its marketing effort beyond its current client portfolio. Our objective was to create a reputation that ensures the firm is known as the leading career website for professionals working in banking and the financial markets and those firms seeking to employ them.
To raise the brand awareness for eFinancialCareers, Limelight manages a daily programme of media relations and traditional PR that maintains its share of voice, but to add a level of credibility to its reputation, Limelight manages quarterly projects that position eFinancialCareers as a bellwether on the financial industry in the Middle East. This meant turning to research and creating a recognisable index which is used by the media, job seekers and financial institutions to monitor the health of the industry in terms of bonus and salary expectations.
In the first 6 months of the campaign we achieved 34 individual opportunities, of which 58% communicated our key messages directly to the target audience in the financial press. Out of this, 65% of the media referred to eFC as the leading network of career sites for professionals working in banking. Another 10% mentioned eFC as a website that also collates financial recruitment data. We also secured 7 authored opinions to back up our research with a level of thought leadership and included eFC in the discussion on trending issues, such as Islamic finance.