Uncategorized July 2, 2014 | 0 Comment

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake.  As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…

Uncategorized June 4, 2014 | 0 Comment

The rise of LinkedIn

Since its launch in 2008, LinkedIn has become an invaluable tool to businesses and professionals, and with a 300 million-strong global user base including more than 15 million registered UK users, the company should be able to maintain its leading position in the professional networking space. Despite this success, LinkedIn’s communications manager Darain Faraz says,…

Uncategorized March 21, 2014 | 0 Comment

25 Ways the Web Has Changed The World

This month our omnipresent friend fathered by Sir Tim Berners-Lee turned 25. The World Wide Web has been with us for a quarter of a century now and has irrefutably changed our lives. It has turned us into information-holics, changing our working lives and how we spend our social time. Here’s our list of the…

Uncategorized February 6, 2014 | 0 Comment

14 PR trends to watch out for in 2014

The positive mood among people I have already met this year makes me certain that 2014 could be a very good year. Companies are more open to the idea of PR and it really feels like the recession we have all endured in the last five years has finally lifted. I feel incredibly optimistic and…

Uncategorized July 27, 2009 | 0 Comment

The man with ideas for energy

When people are asked to “name a high profile entrepreneur” the usual answer is “Richard Branson” or perhaps Stelios. Maybe even Bannantyne. But a new businessman is blazing a trail for the hottest PR profile around. Dale Vince has ideas for energy. His company Ecotricity has invested millions in green energy since its set-up in…