Uncategorized July 2, 2014 | 0 Comment

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake.  As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…

Uncategorized February 6, 2014 | 0 Comment

14 PR trends to watch out for in 2014

The positive mood among people I have already met this year makes me certain that 2014 could be a very good year. Companies are more open to the idea of PR and it really feels like the recession we have all endured in the last five years has finally lifted. I feel incredibly optimistic and…

Uncategorized June 7, 2011 | 0 Comment

Slogan vs. brand promise

A funny thing happened the other day. After a roguish water bottle exploded in my bag, my work diary was looking less than smart, so I ordered a mid-year A5 black day-to-a-page diary on Amazon. I specifically wanted a black one – always slick and classic. A few working days later and I receive my…

Uncategorized April 20, 2011 | 0 Comment

William, Kate and lots of fun in between

I do love a good wedding. Granted, I’m not going to this one, but I’m still excited about Will and Kate’s forthcoming nuptuals (and not only because we have two mammoth bank holidays to look forward to!)         It seems I’m not alone in my excitement – retailers are going nuts and Will and Kate seem…

Uncategorized November 5, 2010 | 1 Comment

Is marketing a dirty word?

Last night I listened to a naked scientists’ podcast about the psychology of supermarket shopping. As the presenter and a psychologist walked through the shop they discussed different in store marketing devices and essentially argued consumers are tricked into buying more than they want and things they don’t want.   It got me thinking about…

Uncategorized July 13, 2010 | 0 Comment

Santa Claus is coming to town…already?

My friends might call me Scrooge, but come on, it’s mid July and 30 degrees out there – the festive season is the furthest thing from my mind. But as Hamleys release their 2010 Christmas wish list and Cadbury unveils the first of its Christmas offerings, one could be forgiven for checking their calendar! I’m…