Uncategorized July 2, 2014 | 0 Comment

Why PR is the natural home of content

No one is denying that content really is king, but when it comes to serving the right content to the right audiences we should be cautious not to shoehorn content for content’s sake.  As with any marketing strategy, the messaging has to be right. Marketing Directors need to ensure that everyone involved understands the strategy…

Uncategorized June 4, 2014 | 0 Comment

The rise of LinkedIn

Since its launch in 2008, LinkedIn has become an invaluable tool to businesses and professionals, and with a 300 million-strong global user base including more than 15 million registered UK users, the company should be able to maintain its leading position in the professional networking space. Despite this success, LinkedIn’s communications manager Darain Faraz says,…

Uncategorized February 6, 2014 | 0 Comment

14 PR trends to watch out for in 2014

The positive mood among people I have already met this year makes me certain that 2014 could be a very good year. Companies are more open to the idea of PR and it really feels like the recession we have all endured in the last five years has finally lifted. I feel incredibly optimistic and…

Uncategorized October 18, 2010 | 0 Comment

Apple and The Neverending Story

Q: How do you know if someone’s got an iPhone? A: They tell you. It’s a decent joke, and often true. With Apple getting set to announce its fourth-quarter results tonight and some analysts predicting the company will become the most valuable in the world by market capitalisation, surpassing both Exxon and Microsoft, the Apple…

Uncategorized September 28, 2010 | 0 Comment

Upsetting the evolution in Middle Eastern marketing

Dr. Stephen J. Gould, the late American paleontologist and evolutionary biologist had a theory called ‘punctuated equilibrium’. His theory states that when species undergo change, it’s new and happens as a spurt that occurs at the fringe of the ecosystem. Whilst Gould was probably referring to Darwin or dinosaurs, his thinking can be applied to…

Uncategorized July 23, 2010 | 1 Comment

M.A.C Attack

The fashion and beauty blogosphere was up in arms this week (and rightly so) over the launch of M.A.C and Rodarte’s new joint make-up range, controversially named ‘Juarez’ after an impoverished Mexican town known for its violence against young women. The decision to name a product range aimed at 18 – 35 year old women…