At the Middle East Public Relations Association (MEPRA) Awards, held in Dubai, Limelight Middle East was recognised as the Best New Consultancy of 2012. The MEPRA award, which is the only dedicated programme for the PR industry in the region, attracted entries from across the Middle East entering over twenty categories.

Agencies shortlisted in New Consultancy of the Year category were subsequently judged upon their growth, staff development, rates of retention and creative output. As a consequence Limelight illustrated its double digit year-on-year growth, commitment to training and its international standard of PR across the sectors in which it specialises, namely professional services, construction, media, aviation and energy.

Based in the heart of Dubai’s Media City, Limelight Middle East has gone from strength to strength since its launch in February 2010, with a focus on business PR and communications, fulfilling a need for business driven communications across the Middle East.

Limelight Middle East’s achievements reflect the thinking and ethos of Limelight in London, creating tailored and measured PR strategies which speak directly to boardroom decision makers, align with sales objectives, and help businesses achieve a range of commercial and strategic objectives.

Limelight Middle East works with a range of clients across the Gulf region, operating in property, marketing services and professional services, such as Saatchi & Saatchi X, Aegis Media, Digital Republic, MEFMA (Middle East Facility Management Association) and MEBAA (Middle East Business Aviation Association).


Upon winning the award, James Holmes, Managing Director of Limelight Middle East, said: “Our success at MEPRA proves our ideas and energy have successfully managed to make a real difference to the quality of business PR and communications in the region. We couldn’t have got to where we are today without such an outstanding, committed and visionary Middle East team.”

Susanna Simpson, CEO, commented: “In late 2009 we conducted due diligence on the market and identified the gap for a consultancy that specialises in corporate and B2B communications. In February 2010 we launched with one trusting client, a lap top, big ideas and plenty of energy. On the day that we collect our award, Limelight has 13 active clients who are amongst the largest companies in their respective sectors. We will continue this growth, breaking into new sectors as we realise our vision to be the leading, specialist B2B PR and communications resource in the Middle East and North Africa.”